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MY SKILLS
What I do the best
SOCIAL MEDIA MANAGEMENT
67%
EVENT MANAGEMENT
82%
DIGITAL MARKETING
79%
WORDPRESS WEB DESIGN
92%
DATA ANALYSIS
91%
PRODUCT LAUNCHES
89%
ARABIC
97%
HEBREW
83%
WORK
Where did I get experience
A web agency focused on bringing out the best of you online. We handle everything from Web Development, Search Engine Optimization, Pay-per-Click & Content Marketing. To find out more, check out our website here.
A primarily jewelry and watch company, with products found in many big box retailers, such as Forever 21, Aldo, Walmart, Target, Burlington, Bloomingdale’s, and Macy’s; I was in charge of their technology department named iTouch Wearables. Many products were designed, produced and launched throughout my employment at AX|NY such as the iTouch Air, iFitness, iTouch Air 2, and iFitness Ultra.
Some of my everyday responsibilities included below, but not limited to:
- Collaborated closely with marketing team to determine future product lines by reviewing product specifications and market requirements; appraising new product ideas and/or product and packaging changes.
- Traveled internationally to negotiate pricing and evaluate factories to determine if qualified to meet global quality standards.
- Implemented and enforced quality control and tracking programs to meet quality objectives.
- Assessed market trends by comparing company product to competitors’ products
- Determined product pricing by utilizing market research data; reviewing production and sales costs; anticipating volume; and tailored orders.
- Prepared short-term and long-term product sales forecasts and special reports and analyses for past and future product lines.
Dec 2014 — Jul 2017
Marketing & Business Development Manager
A special inspection agency certified by the NYC Department of Buildings, to perform various safety inspections during the construction of high rise buildings in the NYC area. Many prominent high rise building were successfully contracted during my tenure at the company, including the Nordstrom Tower on West 57th, One Manhattan Square, and the Marriott Marquis Hotel in Times Square to name a few.
Some of my everyday responsibilities included below, but not limited to:
- Directed the composition of Request for Proposals (RFPs) for new business development, increasing the company’s attempt of securing new clients.
- Created marketing collateral highlighting company strengths and employees’ certifications for inclusion in new business proposals, extending the influence of the company throughout the industry.
- Designed periodical branding materials such as; company brochures, client presentations, and qualification packages.
- Built complex Excel tools to enable automated tracking and quantifying of data, replacing our outdated manual approach of documentation.
After graduating from Brooklyn College with a degree in Marketing, I was promoted to Marketing Manager in charge of a few stores in the area.
Some of my everyday responsibilities included below, but not limited to:
- Managed regional wide social media marketing campaign on major sites such as; Facebook, Twitter, and Instagram, boosting company followers by 40% in under a year. Advertising
- Coordinated in the creation and design for company website, strengthening the company’s brand recognition within the community by 45%.
- Designed and placed marketing collateral to aid product launches and promotions all through the store, increasing the length of time customers are in the store by 35%.
A leader in the industry, I was given control and jurisdiction over one of their many locations.
Some of my everyday responsibilities included below, but not limited to:
- Trained and led sales staff to exceed monthly sales goals by 20% by fully utilizing our Customer Relationship Manager (CRM).
- Managed daily operations, handling inventory worth as much as $120,000, and managing 20 vendors. Market
- Increased speed and effectiveness by 30% by implementing automated franchise-wide sales tracking to replace manual form-writing process.
- Implemented a budget which cut costs dramatically by 35% in the first 6 months, decreasing our losses and increasing our profit margin (P&L).
- Managed all Business-to-Business, Business-to-Consumer and Business-to-Government (B2B, B2C, B2G) sales, regarding all things mobile, which includes: Tablets, Mobile Devices, and Jetpacks.
Fashion at prices you’ll love. Rainbow is an international fashion retailer with over 1,000 locations in the United States, Puerto Rico and the US Virgin Islands as well as RainbowShops.com. Offering a wide selection of women’s, juniors, plus size, and children’s clothing, as well as shoes and accessories. With hundreds of new styles arriving every day in stores and online, Rainbow is the ultimate purveyor of must-have looks in fast fashion. Headquartered in Brooklyn, NY, Rainbow has been the final say in affordable style since 1935.
Some of my everyday responsibilities included below, but not limited to:
- Exceeded weekly sales goals of $50,000 by implementing effective merchandising techniques, such as, holiday themes, and created interactive presentations that played alongside the printed marketing collateral.
- Directed and supervised employees engaged in sales, inventory-taking and reconciling cash receipts.
- Prepared schedules according to payroll policies for 20+ employees weekly.
May 2005 — Jun 2007
Linen by Salamar
Operations Assistant
A part time position that took place during breaks when I was in high school. This position taught that in order to succeed in life, you must be able to put in the extra time.
Some of my everyday responsibilities included below, but not limited to:
- Worked with Warehouse team, procurement team and production team to manage to get raw materials, monitor work-in-process inventory, and finished goods from origin to final delivery.
- Bridged gap between office and R&D departments overseas.
EDUCATION
Where did I get my skills
Dec 2014
CUNY Brooklyn College
Business Management with a concentration in Marketing
In addition to the required courses, below are the optional marketing courses that I successfully completed.
Courses Successfully Completed
- Business Statistics
- Consumer Behavior
- Corporate Finance
- Ethnic Marketing
- International Marketing
- Marketing Research
- Operations Marketing
- Strategic Business Marketing
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